Cosmote - Germanos: Every move wins

Cosmote, the largest mobile network operator in Greece, and its chain of retail stores Germanos required an online platform for an instant win contest to deliver 1,320 gifts of 100,000€ total value.

germanos cosmote cover

Our Input

Dynamic microsite (front end development, back end logic, back end development)
Real time online statistics tool

Concept and creative by Headline.

Creation Steps No.

1

We produced 80,000 unique codes that were printed on the Germanos invoices. Germanos’ clients would enter their unique codes in the microsite and were instantly informed if they had won or not.

Creation Steps No.

2

Winners were randomly selected through an algorithm, specially created for the project, that guaranteed a balanced gift breakdown throughout the 30 days of the competition.

Creation Steps No.

3

Cosmote and Germanos were enabled to have a real-time update upon winners, through a user friendly customised online management tool.

germanos cosmote kathe kinisi kerdizei
germanos cosmote rules
Users were informed about the ways they could participate.
germanos cosmote gifts
1.320 gifts of more that 100.000€ total value
germanos cosmote coupon
Users get the leaflet with one of the 80.000 unique 10-digits codes we had generated.
germanos cosmote code
Users entered their code.
germanos cosmote winner
Users were informed in real time if they had won.
germanos cosmote winners
Winners announced in real time so everyone could see who won what.