Cosmote - Germanos: Every move wins
Cosmote, the largest mobile network operator in Greece, and its chain of retail stores Germanos required an online platform for an instant win contest to deliver 1,320 gifts of 100,000€ total value.
Dynamic microsite (front end development, back end logic, back end development)
Real time online statistics tool
Concept and creative by Headline.
We produced 80,000 unique codes that were printed on the Germanos invoices. Germanos’ clients would enter their unique codes in the microsite and were instantly informed if they had won or not.
Winners were randomly selected through an algorithm, specially created for the project, that guaranteed a balanced gift breakdown throughout the 30 days of the competition.
Cosmote and Germanos were enabled to have a real-time update upon winners, through a user friendly customised online management tool.